The SAN HOLDINGS Group uses unique knowledge gained over many years to evolve continuously in order to reflect changes in society, markets and customers' needs. Currently, group companies hold more than 15,000 funerals every year, a clear indication of the excellent reputation these companies have earned.
There were 91 funeral halls as of March, 2024, primarily in the Tokyo and Kansai areas. Every hall is designed for the greatest possible comfort and convenience, including rooms for family members to say farewell to the deceased and accommodations for several hours or even overnight for people come far from the funeral site.

As of November 2023, the SAN HOLDINGS Group had 322 people who have been certified as directors of funerals and other ceremonies by the Ministry of Health, Labour and Welfare. Certification requires acquiring the knowledge and skills required for overseeing these important events and as a result, we have been providing high quality services with these professionals. People are our most valuable asset and the primary source of corporate value. This is why we have a department devoted exclusively to training programs. By using a well-structured training system and on-the-job guidance, we give our people the know-how to provide services with a distinctive spirit of hospitality. We are determined to achieve the greatest possible customer satisfaction.

Our funeral services include the option of embalming in order to present the deceased at a funeral in a state that is as close as possible to appearance prior to death. As of January, 2024, embalming services were offered by only 29 companies in Japan, including KOEKISHA and TARUI.

The SAN HOLDINGS Group has the resources and expertise to provide assistance extending from consultations prior to a funeral to subsequent support. After a funeral, group companies offer help with procedures, inheritance questions, a residence and many other items. Total support is a source of value in the form of confidence. People have increasingly diverse needs and wants in the final stage of life. We respond with new services such as family lineage diagrams and digital technology for dealing with personal belongings of the deceased. We will continue to add more new services to meet an even broader range of requirements.

By utilizing knowledge acquired over many years about using people to provide services, we can use the products and services sold through the end-of-life portal site for seniors operated by Life Forward for establishing relationships between partner companies and our customers. Providing these quality products and services that people can use with confidence is one of our most valuable strengths.

Company funerals with many attendants are an opportunity to remember the accomplishments of the deceased as well as strengthen relationships with business partners and others. Holding these important events requires a company with proven reliability. Our group has been conducting these funerals since shortly after our inception. Today, we have the dominant share of the company funeral market in the Kansai area and our market share has been increasing rapidly in the Tokyo area, too.

KOEKISHA, the core company of the SAN HOLDINGS Group, started the Hidamari Club in 2003 to offer assistance to families following a funeral. This move attracted much attention as the first grief care service of a funeral services company. At the end of February 2020, there were 1,005 members. The club holds monthly grief support meetings where people who have lost a loved one can share their thoughts. Support also includes grief seminars held by experts in this field, discussions of personal experiences by club members, concerts and other events.