Key themes for the SAN HOLDINGS Group

Organization that provides total support for the final stage of life

Commitment to fulfilling vital roles as Japan’s population ages

The percentage of seniors in Japan’s population has increased from only 4.9% in 1950 to 10% in 1985, more than 20% in 2005 and 28.1% in 2018. According to the National Institute of Population and Social Security Research, this percentage will continue to increase and be 35.3% in 2040, when people in the second baby boom generation (born between 1971 and 1974) are over the age 65.

Number of Seniors and Pct. of Population

Graph: Number of Seniors and Pct. of Population

Pct. of Japan’s Population in the Tokyo/Nagoya/Osaka Areas

Graph: Pct. of Japan’s Population in the Tokyo/Nagoya/Osaka Areas

Transforming from a funeral services company to a full provider of end-of-life services

Preferences concerning funeral formats and other associated services are becoming more diverse along with changes in life styles and values. We offer high-quality funeral services that match the requirements of each individual. Our activities extend from conventional funerals to corporate funerals, farewell events for the deceased, family funerals and low-cost simple funerals. We are also expanding activities to encompass new products and services involving the final stage of life for the bereaved and elderly people. Our goal is to become an organization with a full line of end-of-life support services.



A corporate culture centered on people

The SAN HOLDINGS Group is dedicated to providing sincere assistance to family members and others when they say farewell to a loved one. People are at the heart of these activities. This is why we place emphasis on training programs, including encouraging our people to pass the examination of the Ministry of Health, Labour and Welfare for directors of funerals and other ceremonies. Our entire organization is working every day on ways to continue improving our services. Supporting all of these activities is a corporate culture where people take the initiative to advance and are not afraid to change and take on new challenges.



A stronger group for more powerful brands

The SAN HOLDINGS Group is led by SAN HOLDINGS, which is a holding company, and has three funeral companies: KOEKISHA, SOU-SEN and TARUI. In addition, there are two companies that provide services related to funerals: EXCEL SUPPORT SERVICE, which provides services associated with funerals, and Life Forward, which operates a portal site for end-of-life services. All business activities benefit from the group’s large scale of operations as a company listed on the first section of the Tokyo Stock Exchange. Group companies cooperate to provide total support involving funerals, and raise the value of services provided to customers by sharing information about managing business activities, successful cases and other valuable know-how. We are using all of these strengths to maintain powerful funeral brands that are not vulnerable to price-based competition.